If you’re new to WordPress or even any website or content management system then you’ll understand the challenge of where to start. I thought after ten years of managing a huge corporate website it would give me an edge but this has been quite an experience to realise what I want to publish and promote about myself within the confines of a website.
To start, Like Digital Comms is a website that will provide an introduction to what I, Robin Coleman can do as service for companies, organisations and individuals looking for digital communication and marketing expertise. Ok, so my LinkedIn profile can provide a great online CV and networking platform but to showcase my skills and experience in one place, only a website with a blog can do this.
The company name of Like Digital Comms
I could have just used my name as the company but there was an opportunity use some Search Engine Optimisation (SEO) techniques to give myself a ‘leg up’ in ranking. There are many other factors to improve search engine ranking but to give a website a chance of being found it’s domain name featuring keywords will really help. The ‘Like’ is a reference to social media engagement since I have over 15 years of online and digital communications experience to offer including social media strategy and management. Being a Southerner it seemed inappropriate to phrase it as Digital Comms Like as I am not a Geordie.
The company logo
Without the resources of an employer gaining access to the right photo and illustrating software meant taking advantage of cost-effective alternatives. I’ve always loved design but always followed a marketing route as a career. Within my degree studies I took the Corporate Identity and Branding related modules within my Marketing BA.
Apart from being a great presentation tool, Microsoft’s PowerPoint has some creative features. I was able to produce this concept below insert Shapes, Text Boxes and pasting in images:
Feedback (ok, let’s be honest here, my wife) suggested that maybe the ‘thumbs up’ could be a Facebook copyright image plus it was devoid of personality. This meant I needed a more creative solution.
Adobe offer a week’s trial period for both their Photoshop and Illustrator applications. Paying £20 – £30 a month for software I’m only going to use for setting up my website was pointless so the week’s initial period was just enough time to design my second company logo attempt.
When designing a logo that’s going to be used for the web and social media then it’s important to consider the dimensions and screen sizes of devices where it will be used. Website banners need to be ‘responsive’ for mobile and desktop views so by aligning the main image to the left allows the image to scale down without losing any elements located on the right. Social media sites also require banner or landscape images but it is their square or circle profile images where a clear image works best.
Don’t forget to title your image file avoiding spaces (use underscore characters ‘_’ to separate words) and add your ALT text when uploading to your CMS or WordPress.
The next few posts will provide more lessons I learnt creating this website as well as commentry on digital communication.