Below are past and present clients and employers for whom I have provided digital marketing and communications services.
I’m currently volunteering for one day a week to carry out research and make recommendations to the South East Communications team on how to make the most of their regional monthly email options, and reserve blogs.
IBT is a charity organisation who works with the media to ensure that UK audiences remain engaged with global issues.
As well as editing and project managing to improve the IBT website (using WordPress), Director Mark Galloway wanted to improve social media communications and increase engagement with his members. Like Digital Comms set up a new Facebook, LinkedIn and YouTube company pages and revised branding across the multiple channels for consistency. I’m also responsible for the monthly newsletter. Using Mailchimp we email over 500 subscribers to promote events, news and blogs.
IDS is is a leading global institution for development research, teaching and learning, and impact and communications, based at the University of Sussex. As a charity and academic international research institute, engagement and impact with digital communication was vital to their mission.
During my ten years as their Digital Communications Officer, I was responsible for the following:
- Developed Institute’s digital communications strategy integrating social media, email and SEO for content engagement and impact with provision of team cost-effective tools
- Set up, grew and managed employer’s multi-channel social and multimedia achieving over 53k Twitter followers and 172k Facebook fans
- Nominated for 2014 Digital Communications Awards for Community Presence
- Managed corporate website with over 16k pages, project managing major enhancements to FarCry CMS based on visitor and user experience surveys/workshops. Annual budgets between £12k to £25k.
- Re-writing & optimising academic research content for corporate site using web writing and SEO techniques
- Trained internal staff and managed house style for corporate website
- Created and managed 10+ academic research team blogs with Blogger and WordPress
- Project managed Microsoft SharePoint based intranet with webmaster duties
- Presented blog writing and Twitter workshops to academic both offsite and online
- Authored a number of blogs on website statistical analysis and social media including one published on the London School of Economics Impact blog
- Promoted 7 postgraduate courses using social media advertising and Google Adwords achieving 88% more applications on one course and 17% rise overall (compared to previous year)
- Project managed ecommerce website for short course by application (integrated SagePay and Slatwall)
- Set up livestreamed video for online events using YouTube
Emma provides a wide range of massage services both remotely and in a treatment room located in Bursledon near Southampton. As a new business, it was important to create an online presence.
With some initial consultation, Emma and I set up a Blogger website which now ranks highly within local search engine results. As Emma developed her massage business, I also advised to set up a content marketing strategy to distribute her blog posts and topical links through her social media channels. This expanded her target audience building up her professional profile on Twitter, Facebook and Linkedin.